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Buzzard Law Firm: A Website Built Around “We Fight To Win.”

A new website for a Lillington trial law firm: custom design, original content the firm owns, free guides that bring in leads, and every old link kept.

The Buzzard Law Firm homepage

169

original articles, each with its own photo

8

free downloadable legal guides

250+

old addresses still working

1

team managing design, content and hosting

The Client

A trial law firm on Main Street in Lillington.

Buzzard Law Firm handles criminal defense, personal injury, medical malpractice, family law and federal cases across Harnett County and eastern North Carolina.

The challenge

The firm’s website ran on a legal-marketing platform’s template. It looked like many other firms’ sites, the team page was out of date, and the firm wanted a site and articles it fully owned without losing the search rankings it had built over the years.

What the firm asked for

A site focused on its founder, Robert A. “Tony” Buzzard, that leads with the firm’s motto, gives each attorney a clear place, and makes it easy for people in a hard moment to call.

The free guides page on the Buzzard Law Firm websiteThe Buzzard Law Firm homepage on a phone
The free guides library and the homepage on a phone, with the after-hours call bar.

What We Built

More than a new look.

A design built on their motto

The firm’s motto, “We Fight To Win,” leads the homepage over a photo of their own foyer sign, with clear buttons to call or meet each attorney.

Live office hours

Every page shows whether the office is open right now, using North Carolina time and the federal holidays when courts close. After hours, the mobile call bar says so.

Every old link kept

More than 250 addresses from the old site redirect to the right new page, so search rankings, bookmarks and links from other sites carry over.

169 original articles

The firm’s blog was rewritten as original content it fully owns, keeping each article’s address and first-published date, with a unique photo for every post.

Eight free guides

Plain-language PDF guides, from car accidents to federal charges. Visitors request one with a name and email, and the firm gets the lead.

Branded emails

Contact and guide forms send emails that match the website, to the firm and to the visitor, authenticated so they reach the inbox.

Guest Wi-Fi welcome page

Clients who join the office Wi-Fi land on a welcome page with a save-our-contact card, links to the attorneys and the free guides.

Fast, secure hosting

The site runs on Cloudflare’s global network, with https everywhere and protection against bots and attacks built in.

How It Went

From two concepts to launch.

  1. 1

    Two concepts

    We designed two complete options so the firm could compare real pages, not sketches.

  2. 2

    Feedback

    The firm picked one and asked for changes: a new cover photo, a button for each attorney and a current team.

  3. 3

    Approved online

    The firm approved the final design and chose a plan on a private approval page, signed electronically.

  4. 4

    Launch

    We moved the domain with no downtime for email and checked every page, redirect and form on the live site.

See it live

Visit the Buzzard Law Firm website, then see what a site like it would include for your business.

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Want a website that works as hard as you do?

Design, content, search and hosting from one local team, with your site and your content yours to keep. Book a 10-minute call, or call 910-920-0999.

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